By Sean Murphy

Wouldn’t it be great to have a glimpse of the total U.S. CE market? How about having an opportunity to see projections for next year, or even the next five years?

The good news is:  this is possible, and there is a way you can get this invaluable information for FREE!

How? By participating in the CEA Industry Forecast!

What? The famous CEA Industry Forecasts (two per year) reveal the size and growth of over 150 Consumer Electronics (CE) product categories based on consensus data from leading manufacturers and retailers . Whether it’s home entertainment , electronic gaming , in-vehicle technology, or emerging categories; CEA’s methodology produces second-to-none accuracy.

Who? Any company involved in the CE industry can (and should) participate.

Why? The Forecast enables companies to analyze the industry, ascertain what trends are impacting CE, determine which categories are thriving, and better understand where growth and opportunity exist.

In Simple Terms: A consensus methodology means CEA uses direct input from participating companies, making the results an accurate-as-possible reflection of the industry itself. Concerned about exposure or providing sensitive information? No worries! The information CEA utilizes are at the total industry level—as opposed to a company- or specific product- level.

Any questions? There should only be one at this point: how can I participate? Glad you asked: there are two ways for any company to get involved.

• The first is the Quantitative Method, where you complete a user-friendly forecast input form provided by CEA, for any category (or categories) you are involved in or knowledgeable about.
• The second option is the Qualitative Method, which involves a brief discussion with one of our industry analysts, where you provide your thoughts on total size and growth of relevant product categories, as well as any other salient perspectives.

That’s all? That’s all! And what’s more, any company that participates receives a FREE copy of the forecast.

Questions? Concerns? Want to get involved? Let us know! I am looking forward to hearing from you! You can reach me at 703-907-5220, or smurphy@ce.org.

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This entry was posted on Wednesday, June 4th, 2008 at 12:47 pm and is filed under CEA, Consumer Research, Economics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.