FINDING THAT NEW CAR SMELL
By Jennifer Bemisderfer
Thought the current financial crisis was all about Wall Street? Tell that to the consumers who are now finding it increasingly difficult to obtain new car loans.
People who thought they’d ride out this crisis in style are having to rethink those decisions. But many consumers are discovering that they don’t need to buy a new luxury car to get the luxury features they want in their car. What’s old can be new again (and even better than it was before) with the help of consumer electronics in the car.
A Mobile Electronics Certified Professional can update any ride with the help of the latest information and entertainment gear—think navigation, rear-seat video, high-end car stereo, back-up cameras, and the like. So if the credit crunch has stalled your new car plans, find an installer near you and learn how you can update your car for a fraction of the price just by upgrading the electronics.
Of course, it’s been a long, tough year for the automotive market in 
general. Personally, that’s why I’m even more eager to hear what Ford CEO Alan Mulally has to say in his keynote address at this year’s CES. In the past few months, Ford has demonstrated its commitment to technology by creating a new automotive technology business unit. The move shows vision and willingness to invest in features that meet consumer demand. In short, it can’t hurt.
These are indeed tough times we’re living in—but that doesn’t mean we can’t enjoy the ride.
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