By Carolyn Slater

Isn’t it lovely to be able to appear just a bit smarter and better informed than you really are? Well those nice folks at CEA Publications (of which I’m a part) can help you out with that.

Each year, we bring together some of the best minds in the consumer electronics world to dig up the facts, figures, forecasts, trends, hot products and hot topics in the industry and present them in one easy to access publication. The publication is Digital America and the 2009 issue is now available as a hard copy, a downloadable pdf or a CD.

You may have already heard about CEA’s world-class consumer and market research and there are indeed plenty of the latest findings to be discovered throughout the nine product category-specific sections: accessories, audio, automotive electronics, digital imaging, gaming, home networking, home theater, video and wireless communications.

· For example, did you know that sales revenue for in-vehicle entertainment devices rose 9.3 percent in 2008 to $11.7 billion?

· Or, that despite our challenging economic times shipments of digital cameras are forecast to rise in 2010 and 2011.

· Maybe gaming is your thing. In which case you might be interested to know that global gaming sales reached $32 billion in 2008, exceeding the sales of DVD and Blue-ray combined.

· And not forgetting that ubiquitous device that we can’t live without– the TV. Do you know the difference between High-Definition (HD) and Standard-Definition (SD) and how many are sold of each per year?

Access to this kind of in-depth information can change your life. Well maybe not, but it could upgrade your credibility, career and definitely the caliber of your elevator chat.

Digital America 2009 also contains a comprehensive history of the CE industry, so next time your kid asks who invented TV, you can not only tell them who, but when and how.

You can round out your reading and reference experience with a chronology of CE milestones all the way from 1752 to the present day, a list of industry sources and information on CEA’s Market Research, Technology and Standards and industry leadership.

Who says you can’t have it all!

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This entry was posted on Friday, June 5th, 2009 at 9:56 am and is filed under Consumer Research, DTV Transition, Digital Photography. Reply to this post, or trackback from your own site. Follow responses to this entry through the comments RSS feed.