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FIFA Fever – How Will You Follow The World Cup?

By: Rick Kowalski 11 June 2010

clip_image002 By Richard Kowalski

The FIFA World Cup tournament begins today, and soccer (or football) fans are getting geared up to follow the action. TV sales are up in Europe, where the games are hugely popular. As a casual sports fan I plan on simply watching a few of the games on television. However, rabid sports fans will prove to us that where there’s a will (and a device), there’s a way to catch the matches almost anywhere.

I consulted our in-house sports fan and research analyst Ben Arnold to find out how he will be tracking the World Cup. “I’ll definitely be tweeting, checking tweets and watching highlights on my phone, I’ll be watching live in HD, and will probably check out some blogs,” he said. Ben also brought up the point that “this will be the first Twitter-era World Cup and the first since Facebook went mainstream.” Ben’s pick for social network tracking will be Twitscoop, where he looks forward to reading tweets from the international community.

soccer ball

CEA’s recent Sports and Technology Study IV reveals that 35 percent of online adults plan to follow the 2010 World Cup in some way. Like me, 66 percent of World Cup viewers will watch it on TV, with nearly two-fifths of those watching it in high definition. As we have learned with the 2010 Winter Olympics and the NCAA tournament, online viewing has become another popular option for watching big sporting events. We found that 18 percent of World Cup fans are planning on watching the action live online. Mobile is yet another option and the 9 percent of fans that plan on following on their mobile devices will have the support of the major wireless network operators.

 

While only a small portion of online adults plan on watching the games in 3D, one- in-three sports fans expressed interest in watching sports in 3D in their home in the future. 3DTV is in its infancy, but the World Cup could be one of the most widely watched 3D sports events thus far. Sony plans on demonstrating its 3D technology at CEA’s upcoming Line Shows, and will have additional 3D Experience Pavilions worldwide. Movie theaters in Europe will be showing the games, while 25 of the matches will be broadcast via ESPN 3D on a number of cable and satellite networks in the US.

How do you plan on experiencing the World Cup? Have you found yourself following sports in new ways in the past couple of years?

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  • Jessica

    Because many of the games happen while I am work, I’m leaning heavily on tech tools this year. Twitter feeds and hashtag following will be my consistent flow of information. I’m also trying out a couple of Android apps to get more in depth information and stats.

  • http://bit.ly/anEavr OLIVER GASOL

    I have to admit you hit the nail on the head with that one. Good Point! If You Want to Watch The Africa World Cup 2010 Online Visit -> http://bit.ly/anEavr

  • Rick Kowalski

    I downloaded Goal.com on my Hero, it looks cool. The app options are mind boggling!

  • http://delicious.com/url/68dc09e3a7ec59b278f59e9390be00a6 Kirby Cubillo

    It’s so horrible what happened to Nelson Mandel’s grandaughter. Poor guy, he lobbied so much for the World Cup and then this happened.

  • http://www.icravefreebies.com Malcolm Kayser

    Watched the match between France and Uruguay. Too bad it was a draw. Wondering about the next matches results.

  • http://socsoccer.com/world-cup/giuseppe-rossi-cut.php Antonetta Vasallo

    Thank you for the truly amazing posting. With the world cup coming round you’re beginning to find far better articles on sports around the world. Continue the good work please. The world wide web needs it.

  • http://www.richmondchic.com/index.php/member/100485/ Zack Selke

    Great start for the USA! Bring on Slovenia!

  • http://common-sense-politics.org Ellsworth

    Anyone else feel a little slighted with a 1-1 tie after all that buildup?

  • http://www.satelliteonline.org/ Josue Aurich

    I adore your blog posts, keep making more like this :D

  • http://rerunrealty.com General

    Someone please stop the horns! I tried to give the World Cup a chance, but I’d even turn off the Superbowl if there was the same annoying background noise.

  • http://worldcupfanstore.info Marquis Her

    I am rooting for Spain, but I am not sure about things now.

  • http://watchfifaworldcup.com.au watch fifa world cup 2010 live

    Good read. I dont think I can contain myself for the Fifa 2010 worldcup! Its sad that theres been so many injuries in the lead up to the fifa worldcup. It should still be a successful world cup, but its a shame its off to a bad start, injury wise..

  • http://vetea.com/humor/humor-las-50-mentiras-mas-comunes/pdf.html Andrew Lumukanda

    Hi there,I like your site and it looks very interesting and easy to read,really!. I am from Japan. I love the Soccer and cannot wait till 11th June, can you?.But there is a problem camming from FIFA. It is that doesn´t choose the best teams in this planet for the World Cup which it should otherwise don´t call the World Cup a final, if you want to play football for the soul of competition then go to the olympics games. this is basically what the World Cup is turning to, and it su…, ire needed to beat argentina to be in and is not, jap beat lowly teams as bahrain, qatar, kuwait, to be in, is this justice I dont think so, just because you are in the World Cup it doesn´t mean that you have the quality to be in like jap can attes. Any way, I hope to see a super final on 11th July and my favorite winner team is Honduras,and my favorite player is Iker Casillas.Good blog and keep going.Cu!

  • http://www.freshcodes.com daily deal of the day

    In this edition FIFA World cup I am going to support Argentina for Diago maradona and Messi.

  • http://www.bebo.com/Blog.jsp?BlogId=10584600342 Charmain Coffee

    I have Been LOVING watching all the Games…..Especially when Spain play…i am backing them to come home with the trophy this year….although there are some other countries who are actually quite outstanding……But Who really knows what the outcome will be

  • http://www.ConsumerIT.eu Bob Snyder

    In MALTA, we are football crazy with half rooting for UK and half now disappointed with Italy’s fall. To give you an idea, an isalnd in the harbour in front of us has beenm converted to a World Cup park with two giant LED screens on either end. IN front is The Strand, a road that follows the promenade along the water where dozens of bars and restaurants have put out giant LCDs and Plasmas to attract viewers. And of course, the sports clubs are packed out. At 4pm (when the first World Cup game starts at our time), the traffic slows to a crawl and people stream in for everywhere. Nearby is a giant sign (world’s largest Outdoor Screen) trying to recruit people to come to the other side of the island to watch. All are disappointed with the big European teams this year. I am rooting for America, but here ENGLAND, NETHERLANDS, SPAIN and GERMANY are favoured while BRAZIL is respected.

  • http://N/A Angelique Case

    I don’t know how Nigeria could have lost. That was a fast exit. I really expected that they had a good chance to do well in this years world cup. I guess I will have to wait. Maybe its time to jump on the Argentina bandwagon. Looks like Demichelis has already scored. Go Argentina. To make me feel better from that devistating loss by Nigeria, I have been listening to some funny jokes.. This joke is super funny: http://www.youtube.com/watch?v=N3j7uSbccSc

  • http://watchworldcup2010online.net/watch-world-cup-2010-opening-ceremony/ world cup finals

    Oh well we still have next time..It just hurts the US lost to Ghna..

  • http://deravita.com/sitemap Govindaya

    Hi there, I found your blog via Google while searching for soccer and your post looks very interesting for me. :)

  • http://www.apacs-sports.co.uk/catalog/index.php Lesbadmintonrackets

    Spain 1 Germany 0 – I personally was on the side of the germans, but to be fair spain played a better game. If we can see just one more amazing performance from spain, if they can dazzle Holland in the same grand manner on Sunday we will have new world champions!

  • http://www.championsoccer.co.uk/ five a side soccer league

    Very funny way of watching soccer W C 2010 you have pointed out here. any way i am little bit sad that my favorite team Argentina is thrashed in the hand of Germany, i still feel the resonance.

  • http://www.schaufensterpuppe24.com Schaufensterfiguren

    The World Cup was fantastic, except for the vuvezelas and what seemed like daily referee blunders. At least one of the two won’t be present in 2014.