Archive for the 'Consumer Research' Category

SLA or DAR?

By Katherine Rutkowski
I love being a mom, but this month, not so much. My daughter’s high school graduation ceremony – held in D.C.’s Constitution Hall in the Daughters of the American Revolution (DAR) headquarters – falls on the last day of the Special Libraries Association’s (SLA) annual conference in Seattle.

Hardly Sophie’s choice, but still […]

Popularity: 39% [?]

Thursday, June 19th, 2008

Forecasting the Future of CE

By Sean Murphy
Wouldn’t it be great to have a glimpse of the total U.S. CE market? How about having an opportunity to see projections for next year, or even the next five years?
The good news is:  this is possible, and there is a way you can get this invaluable information for FREE!
How? By participating in […]

Popularity: 51% [?]

Wednesday, June 4th, 2008

Digital Dilemma

By Colleen Lerro
I got my first digital camera my freshman year of college and since then have taken hundreds, maybe even thousands of pictures. CEA Market Research shows the average U.S. adult owns 531 digital photos totaling 99 billion digital photos around the country. What to do with all these files other than let […]

Popularity: 58% [?]

Tuesday, May 27th, 2008

Market Opportunities in Eastern Europe

By Sarah Szabo
Consumers around the world are falling in love with the newest technologies and gadgets (and I’m definitely one of them). In fact, the global love affair with consumer technology accounted for more than $600 billion in worldwide CE product sales last year.
And where does the world first witness the latest consumer technology […]

Popularity: 56% [?]

Monday, May 19th, 2008

A Mothers’ Day Dilemma

By Deb Kassoff and Colleen Gorman
Deb’s Perspective
With less than four feet between our workstations, my colleague Colleen and I chat daily about things ranging from work to our personal lives. We recently had a discussion that involved both – does working at CEA influence the gift choices we make for our own friends and […]

Popularity: 59% [?]

Thursday, May 8th, 2008

Dreaming of High Def

By Steve Kidera
In my last blog entry (scroll down to read the masterpiece), I wrote about the two great loves in my life…sports and HDTVs. My dad, who shares my love of sports, commented my next entry should be about a (hypothetical) man who lives in a house with one other person, they own […]

Popularity: 53% [?]

Tuesday, May 6th, 2008

Tax Rebate Checks

By Shawn DuBravac, the CEA Economist
In February, the U.S. approved a fiscal stimulus plan and it looks like Spain has taken note – recently approving their own fiscal stimulus plan. In the US, these tax rebate checks will begin hitting mailboxes in May. Our research suggests that one fifth of U.S. consumers […]

Popularity: 58% [?]

Wednesday, April 23rd, 2008

Are you a Guitar Hero?

By Colleen Lerro
My interest (or as some might call it – my obsession) in Guitar Hero began last December when listening to a really bad 80s cover band, my friends and I decided we could definitely rock better than them. Having no idea just how much time Guitar Hero would consume, we decided that […]

Popularity: 66% [?]

Monday, April 21st, 2008

Swimming in a Digital Ocean

By Katherine Rutkowski
There’s a rising tide of photos, bookmarks, emails and music files in my desktop home computer. Turns out I’m not alone. According to CEA’s March 2008 consumer research study ‘Amassing Digital Fortunes: A Digital Storage Study’ U.S. online adults own an average of nearly 1,800 digital files each, for a total […]

Popularity: 68% [?]

Monday, April 14th, 2008

Forget Marshmallows for Toasting, Give Me More College Hoops

By Steve Kidera
With all due respect to Andy Williams, right now is “the most wonderful time of the year.” Don’t get me wrong, I love everything about the Holidays, minus the long lines at stores and non-existent parking spots (so I guess that technically isn’t everything). But for those of us sports junkies that […]

Popularity: 56% [?]

Tuesday, April 8th, 2008